BARONCELLI 2-Year Warranty [Parallel Import] White M039.207.22.106.00Product Highlights MIDO is a watch brand established in 1918 by George Schaeren. It is currently based in Le Locle, located in the heart of the Swiss Jura Mountains, as a brand of the Swatch Group. With a brand name that means "I measure" in Spanish, MIDO has a motto of "Timeless design is the hallmark of truly superior design," offering models with timeless designs that are not influenced by trends. Product Overview MIDO Baroncelli Series, Automatic